Planagram

UTM Link Builder

Add UTM tracking parameters to any URL. Copy the tracked link or download a QR code — perfect for print campaigns and bio links.

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How to use

  1. 1. Enter your destination URL (e.g. https://yoursite.com/landing-page).
  2. 2. Fill in the campaign source (e.g. instagram), medium (e.g. social), and campaign name (e.g. summer_sale).
  3. 3. Copy the tracked link, or download a QR code that points to it.
  4. 4. Use the tracked link in your posts, bio, or print materials to see which campaigns drive traffic in Google Analytics.

FAQ

Is the UTM Link Builder free?

Yes — 100% free, no login, no watermark. The QR code is generated in your browser, nothing is sent to a server.

What are UTM parameters?

UTM parameters are tags you add to a URL so Google Analytics can tell you where your traffic came from. utm_source is the platform (instagram), utm_medium is the type (social), and utm_campaign is the specific promotion (summer_sale).

Do I need to use all three fields?

No, but utm_source is recommended at minimum. The more you fill in, the more detail you get in your analytics.

How does the QR code work?

The QR code encodes your tracked URL. When someone scans it with their phone, they go to your link with the UTM parameters intact. Great for print ads, flyers, or packaging.

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