Two good tools. Here's the honest difference.
Planagram gives you more — more networks, more AI, more free tools — in a simpler app that works beautifully on your phone and your laptop. Built for small businesses, families, and creators of any age, not just agencies with training budgets. X and LinkedIn included, no add-ons.
Where Planagram wins
The differences that actually matter when you're choosing.
X (Twitter) included
Included on Starter and up. Metricool charges $10/month per connected X account as an add-on.
LinkedIn on the free plan
Metricool's free plan doesn't include LinkedIn or X.
More AI on Starter
100 AI generations a month on Starter. Metricool Starter includes 20 AI credits per brand per month.
White-label for agencies at $99
White-label Link in Bio and reports on Business. Metricool offers white label only on its Custom plan.
Free Carousel Builder
Split panoramas, design seamless carousels across slides, swipe preview, face-on-cut-line warnings, LinkedIn PDF export. Free on every plan.
Free image converters (both directions)
Convert WebP to JPG or JPG to WebP, PNG to JPG or JPG to PNG, plus HEIC, AVIF, SVG and PDF — in any direction, batch convert. Free on every plan, and files never leave your device.
One image, every network
Upload once and get the right size for all 10 networks automatically (Starter and up).
Link in Bio with a shop
Links, products, latest posts, and clicks broken down by network (shop and traffic stats on Pro).
Weekly AI Report
Every Monday: what worked, your best times, and what to post next (Pro and up).
Competitor website & SEO intel
See competitors' website traffic and keywords (Pro and up).
Social competitor tracking
Track competitors' followers, engagement, and posting frequency across Instagram, Facebook, X, and YouTube — right in your analytics dashboard alongside your own growth and engagement charts. Included on Pro and up.
Talk to the founder
Every support message is read by the person who built Planagram.
Built for your phone
Planagram works great on any phone, not just desktop. Create, schedule, and check analytics from anywhere. Metricool's mobile app is limited.
Simple enough for anyone
No 5-step wizard. One screen, one post. Built for small businesses, family brands, and creators, not just agencies with training budgets.
Looking for a Metricool alternative?
Full feature comparison
Planagram's column is first and highlighted.
Run your social media from Claude
Available in Claude's Connectors Directory. Works on every plan, including Free.
Based on public websites as of October 2026. Metricool information from metricool.com/pricing. Monthly billing in USD, excluding VAT. A Metricool "brand" includes one profile per social network. "Not listed" means we didn't find it on Metricool's pricing page. Features and prices may change — check their site for the latest.
Which one is right for you?
Choose Planagram if you want a simpler, mobile-friendly tool built for small businesses and families — more AI built in, free carousel and image tools, X and LinkedIn included, and a founder who answers your emails. Metricool may fit if you mainly need a unified social inbox, DM automation, ads management, or Bluesky and Twitch.
Try our free tools — no sign-up needed.
The same tools built into Planagram, free for everyone.
Compare Planagram with any tool
Side-by-side pages for the schedulers people switch from most.
Frequently asked questions
Yes. Planagram covers the same core scheduling and analytics, includes X and LinkedIn without add-ons, gives you more AI on the Starter plan (100 generations vs 20 credits per brand), and includes free carousel and image converter tools. Metricool may be a better fit if you need a unified social inbox, DM automation, ads management, or Bluesky and Twitch.
Try it free and see for yourself.
Free plan available. Paid plans include a 14-day trial, no credit card.
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